- Never Use Futura eBook: Douglas Thomas, Ellen Lupton: Amazon.fr: Amazon Media EU S.à r.l.
- Format Kindle
- 208 pages
- Douglas Thomas
- 04 February 2017 Douglas Thomas
⊀ Find ᥗ Never Use Futura eBook: Douglas Thomas, Ellen Lupton: Amazon.fr: Amazon Media EU S.à r.l. ⊨ Kindle Author Douglas Thomas ⋐ It s everywhere, including the moon on the commemorative plaque left by Apollo 11 astronauts , Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001 A Space Odyssey credits, Domino s Pizza boxes, Absolut Vodka bottles, and Red Bull cans Richard Nixon used it for his presidential campaign, as did Hillary Clinton Indeed, Futura is one of the most used fonts in the world todaythe typeface of modern design so even than Helvetica This fascinating book explores the cultural history and uses of a face that s so common you might not notice, until you start looking, and then you can t escape it Douglas Thomas traces Futura from its Bauhaus inspired origin in Paul Renner s 1924 design, to its current role as the go to choice for corporate work, logos, motion pictures, and advertisements Never Use Futura is illuminating, sometimes playful, reading, not just for type nerds, but for anyone interested in how typefaces are used, take on meaning, and become a language of their own.Douglas Thomas is a graphic designer and type historian He holds a Masters of Art in History from the University of Chicago He has taught graphic design at Brigham Young University and the Maryland Institute College of Art He is the author of Recasting Franklin as Printer in Benjamin Franklin s Intellectual World, published by Fairleigh Dickinson University Press 2012 His design work has been featured in Communication Arts, Print, and Graphis He lives in Balti, Maryland Ellen Lupton is a writer, graphic designer, and director of the Graphic Design MFA program at Maryland Institute College of Art MICA and of the Center for Design Thinking As curator of contemporary design at Cooper Hewitt, National Design Museum since 1992, she has produced numerous exhibitions and books, and she has published several books with PAPress, including Design Culture Now Inside Design Now Graphic Design The New Basics Thinking with Type Type on Screen D.I.Y Design It Yourself and D.I.Y Kids. Never Use Futura eBook: Douglas Thomas, Ellen Lupton: Amazon.fr: Amazon Media EU S.à r.l.